27 abril, 2010

Sustainability with Economy

Sustenability, maybe the most used and commented word nowadays. Besides the popularity of this word, many don’t know it’s meaning. Sustenability can be described as “configuring the civilization”, so the society can fill their necessities and express their potencial in the present at the same time that thinks about the future, preserving the biodiversity and the ecosystems.



Exploring áreas or using natural resources doing the less damage as possible to preserve the equality between the nature and the communities is an exemple of the sustenability. Some might think that it’s a hard concept to be implanted, but even in the human activity that causes more damage to the nature, for example mining, the application of sustainable metods has turned economically available and a big financial benefit, bringing more and more money for the companies.
When we think about sustainability, many times, we think about the environment, these thoughts are not wrong, but they have to be amplified. This ecological dimension it’s only one of the dimensions that the word sustainability “gets”, as important as the ecological dimension is the economy dimension and the social. Adopting the consume to the market demands, relating them with the natural resources maintenance, having effects of the economic point of view in the human capital, in the financial capital, and others, with all those dimensions together, the sustainability wins a vision much bigger of the world and becomes effectively competitive, a good example that shows it in a easy way, it’s the use of renewable energy sources in the world.



Then, the sustainablity started to multiply all over the world, bringing uncountable benefits. Many communities that used to suffer with the pollution of the industries saw their quality of life raising with the use and development of sustainable projects. Another example of the sustainable activity can be seen in areas that weren’t considered only extractive and that were practically doomed to the destruction for predatory activities, but nowadays have a big chance to be recovered.
In an easy way, we can affirm: guarantee the sustainability is the same thing as giving guarantees that even explored, the area will continue to product natural resources and give economical and social goods to the community. It’s like the world that we live, is a imbalanced balance, the sustainability would be the weight that is missing to put everything in balance.



Economical Sustainability: It’s the result of the economic activities or even of the public service, based in market rules and with basic principles of the finacial economy that generate money.

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